13 years of experience delivering effective solutions to complex business problems
Senior Product Designer
👋🏼 Me, in 45 words
I love the thrill of transforming complex challenges into elegant solutions that resonate with users and lead to long-term business success. I have a track record of leading the design process in Agile product teams, creating strategy and experiences evidenced by user insights and data.
As a design consultant, I’ve also worked with over 30 brands like UCAS, Virgin Holidays, Museum of London and Easyjet.
Piclo Energy
Latest case studies
Piclo is a B2B SaaS energy marketplace connecting electricity grid operators and energy providers. It’s enabling these providers to generate revenue by adjusting their energy production or consumption to help balance the grid.
PRODUCT DESIGN, DATA VISUALISATION, USER RESEARCH
USER RESEARCH, SERVICE DESIGN
PRODUCT DESIGN, PROTOTYPING, USER RESEARCH
PRODUCT DESIGNWhat colleagues
have said about me
“Hua can always see the service from different perspectives and remind us to switch to the users’ view.”
JAMES PETERSON —
STAFF SERVICE DESIGNER, PICLO“Thank you for your professionalism, creative brainstorming and laughs.”
MEGHAN COLLINS —
LEAD PRODUCT MANAGER, PICLO“Hua’s calmness and ability to unpack
complex issues will be something I will look to learn upon.”
RAJ VIRDEE —
CUSTOMER SUCCESS MANAGER, PICLOHow I work
I thrive in collaborative environments and I’m committed to continuous growth and innovation.
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I adapt the design process to fit the context and organisational needs, crafting a bespoke approach for efficiency and effectiveness.
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I test and iterate the research output, empowering the team to make decisions.
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I focus on uncovering the core issues at hand, challenging the original brief or assumptions, and then dedicate my efforts to finding solutions.
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I work across different scales of design, from the big-picture service level to the detailed interface level.
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I'm not afraid to dive deep into intricate problems, using my skills to distill complex information into clear, actionable insights that drive team growth and productivity.
Based on my proven experience, I feel comfortable with complex and intricate problems. I can break down complexity into manageable chunks and deliver incrementally to reach the ultimate solution.