Empowering Change Through Thoughtful Design

Senior Product Designer

👋🏼 Me, in 45 words

I love the thrill of transforming complex challenges into elegant solutions that resonate with users and lead to long-term business success. I have a track record of leading the design process in Agile product teams, creating strategy and experiences evidenced by user insights and data.

As a design consultant, I have also worked with over 30 brands, such as UCAS, Virgin Holidays, Museum of London and Easyjet.

Latest case studies

Piclo Energy

Piclo Flex is a B2B SaaS energy marketplace connecting electricity grid operators and energy providers, allowing these providers to earn money by adjusting their energy consumption or production to help balance the grid.

What colleagues said about me recently

I thrive in collaborative environments and am committed to continuous growth and innovation.

“Hua’s calmness and ability to unpack complex issues will be something I will look to learn upon.”

Raj Virdee
Customer Success Manager at Piclo

“Thank you for your professionalism, creative brainstorming and laughs.”

Meghan Collins
Lead Product manager at Piclo

“Hua can always see the service from different perspectives and remind us to switch to the users’ view.”

James Peterson
Staff Service / UX Designer at Piclo

How I work

  • I adapt the design process to fit the context and organisational needs, crafting a bespoke approach for efficiency and effectiveness.

  • I test and iterate the research output, empowering the team to make decisions.

  • I focus on uncovering the core issues at hand, challenging the original brief or assumptions, and then dedicate my efforts to finding solutions.

  • I work across different scales of design, from the big-picture service level to the detailed interface level.

  • I'm not afraid to dive deep into intricate problems, using my skills to distill complex information into clear, actionable insights that drive team growth and productivity.

    Based on my proven experience, I feel comfortable with complex and intricate problems. I can break down complexity into manageable chunks and deliver incrementally to reach the ultimate solution.